As an online business owner, you know implementing downloadables – as either a free content upgrade, exclusive content inside of a program, or valuable content that can be sold passively – can make a huge difference.
But, as you’ve probably already painfully realized, there is a ton of work involved when it comes to distributing a planner or workbook to your audience.
From deciding on what your planner is going to be about, to planning, designing, sales copy, to marketing…it’s enough to start pulling your hair out.
Whether you aren’t completely confident in designing content on your own, or you simply don’t have the time to do it — pursuing a White Label Planner ensures you’ll diversify your business model with beautifully-designed and valuable pieces of content in just a matter of hours!
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What is a White Label Planner?
White label products are pre-designed items that small businesses can purchase to legally present as their own. There is no branding attached to these items, so you can easily add your own business assets, such as logos, business name, brand images, color palettes, etc. to make it unique to your business.
Overall, white labeling allows you to offer beautifully-designed & valuable products without having to spend the time designing and developing them yourself.
NOT EVERY “EDITABLE TEMPLATE” IS CONSIDERED A WHITE LABEL PRODUCT
You may have seen numerous products popping up over the recent years that are titled “planner template”, “editable planner”, “planner mockup”, and everything in between. These are all terms to simply describe a planner that has already been designed and has the ability to be edited further after purchasing from the buyer.
It’s important to note that this doesn’t mean that every editable planner can be sold as your own. Many times, sellers allow their designs to be edited because:
- they want a more personalized experience for their customers (for example, a business may want to add their logo to an Order Form for brand recognition)
- they’ll allow for non-commercial sharing without a monetary end product (such as an email freebie or client gift)
- they’ll allow for the template to be shared as an addition to an end product (such as a course workbook or bonus add-ons)
CHECK FOR THE WORDING IN THE PRODUCT LISTING
Every seller knows what they’re comfortable with allowing for the editing and sharing of their designs and should make it clear in their listing what they permit.
If you’re interested in selling the product as your own, look for phrases such as “white label”, “resale”, “extended use license”, and “sell as your own”.
HIGHER PRICED ITEMS ARE TYPICALLY AN INDICATION OF RESALE RIGHTS
You may also consider paying attention to pricing. Typically, white label products have a higher mark up price since the seller is allowing their designs to be resold. Just think about it, why sell a white label planner for only $10 when the buyer will likely make hundreds, if not thousands, of dollars from selling it in their business.
Sellers will adjust their pricing to make up for the fact that they are only getting a one-time payment, resulting in a slightly more expensive investment for buyers. If you find an editable planner online for only $9, it’s likely not permitted for resale.
REACH OUT TO THE SELLER & ASK
If you’re still unclear after reading the product description, it never hurts to reach out and ask the seller. Trust me, I always appreciate when my customers message me and ask how they’re allowed to use their product. It shows respect to me as the designer, and it shows character that they’re not interested in stealing.
With “done-for-you” templates popping up all over the internet, it’s important to keep these few things in mind to prevent from accidentally violating a seller’s policies and getting into legal issues down the road.
The Benefits to Using White Label Planners
SAVE YOURSELF TIME & MONEY
Designing your own product from scratch is a time-consuming, and sometimes expensive, task that can leave you wanting to pull your hair out. There’s brainstorming, outlining, researching, drafting, editing, refining, and everything in between. What may take someone 3-4 days to create a 20-page planner can take you a fraction of a second by simply hitting “Complete Order”.
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PROVIDES YOUR BUSINESS WITH A REFINED ASSET
Investing into white label planners completely opens up your business to tons of different possibilities. If you’ve been thinking about adding a passive income element to your business model to increase your revenue streams, but just don’t have the time to sit down and design an entire product line, white labels can do the work for you! Similarly, you can use white label planners for client gifts, lead magnets, course bonuses, giveaways, and so much more!
TAKE ADVANTAGE OF EXPERT WORK
If there are other designers and developers who have the resources & expertise to create a product, why not pay a one-time expense to put your name on quality work? The art of design shouldn’t be taken lightly, and there are other creatives who have studied and tested how to develop a functional planner that looks great. Just think of it as having an in-house designer for a fraction of the costs!
It’s Worth It to Consider White Label Planners
If you’re ready to start investing into your brand, white label planners are the way to go to add potential revenue streams or enhance your marketing tactics with little to no effort. Leverage the expertise of other designers to scale your business and see quick results. I’m confident you won’t be disappointed!
If you’re looking for a place to start, here at Amma Rose Designs LLC, we offer the best of the best white label planners, workbooks, and tutorials. Every single template that we design is created with strategy and purpose in mind, so you can deliver straightforward value. Customize every detail as much or as little as you would like – and launch content in the matter of hours!