Is Selling Digital Planners Profitable? (+ a Monthly Profit Potential Calculator for Digital Etsy Shops) | Amma Rose Designs Blog

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Is Selling Digital Planners Profitable? (+ a Monthly Profit Potential Calculator for Digital Etsy Shops)

How much can you make selling digital downloads on Etsy?

How much money can you really make selling digital downloads on Etsy? Is it a profitable business to get into? What potential earnings can I expect as a planner seller?

These are questions that I get all the time from online creatives looking to tap into the booming industry of digital products. 

The short answer? Yes, selling digital downloads on Etsy has great potential to be profitable. In less than four years, I’ve built my own digital downloadable Etsy shop to earn over six-figures a year (consistently!).   

But, why not see for yourself?

Check out the Digital Etsy Shop Profit Potential Calculator below and see what you can make selling digital downloads on Etsy!

Related Post: How I Made $93K in Revenue Selling Digital Downloads on Etsy

Digital Planner Shop Earnings


First, think about how many digital units you can realistically sell in a week.

There is no right or wrong answer for this, and honestly there’s no concrete way to predict this without past data to see your average sales over time. 

If you currently have a shop, analyze your sales data over time to see how many sales you typically get each week. It’s best to look at this data over a longer period of time, such as 30 days or more, to get a more accurate representation.

Once you find your average, insert the number into the Profit Potential Calculator’s question, “How many of your digital products could you realistically sell in a week?”. 

If you don’t currently have a shop, type in your weekly sales goal. I would suggest inputting a unit no less than 7 (one sale a day), which is pretty obtainable as a new seller.


Next, you’ll want to input the average price of your digital product. 

You’ll want to keep in mind the type of product you’re selling. You probably wouldn’t sell a digital sticker for $200, or a 300-page ebook for $2. 

Do some market research on Etsy to see the average pricing for your niche. Simply type in the type of product you plan on selling in the search bar and analyze what sellers are selling these products for and why. 

It’s important to note that pricing is a flexible variable that will go up and down over time. But, having a ballpark range is great to know as a beginner so you can stay competitive within your market. You can always adjust this later.

Digital Planner Shop Expenses

When thinking about profitability, you have to include your costs/expenses. How much do you estimate your monthly operational costs will be?

Consider your Etsy fees, monthly subscriptions, taxes, and marketing costs. Fortunately, as a digital shop you won’t have a lot of expenses, which means you’ll have an even greater profit potential. 

Not sure what your monthly expenses consist of? Check out this Digital Etsy Shop Monthly Budget Calculator!

Selling Digital Downloads on Etsy

With a little bit of patience and a whole lot of strategy, selling digital downloads on Etsy can be a very lucrative business model. The demand is high and you can easily find your place in the industry to provide value + begin earning passive income online. 

If you’d like to get started today and launch your own digital planner shop on Etsy within a matter of hours, check out our Build-a-Planner-Shop Bundle for all of the actionable tools you need to sell planners online! 

What’s your profit potential when starting a digital Etsy shop? Did you like the results you got from the calculator? Let us know in the comments below!


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